Digital Bang is a company that specializes in development of dynamic web solutions for businesses interested in commerce on the web. So, of course, almost all of their marketing information is on the web all full color, all the time.
The people at Digital Bang wanted a fun, friendly identity that will help soothe some of the reluctance of non-computer-fluent folks to delve into highly technical solutions to business problems. One of the most important criteria was that it lend itself to animation, sound, and all other fun enhancements that can be experienced on the world wide web. In fact, the logo alternatives were presented as animated gifs.